Industry Expertise

Consumer Goods

The consumer goods industry is faced with rapid industry changes. RaPid uses online data and offline research to help enterprises grasp the industry dynamics and consumer changes in the first time.

Service area

  • New product research

    Research on concept test, packaging test, naming test and marketing positioning strategy before new product development. Guide product research and launch direction with consumer demand, reduce the risk of product research and development.

  • Mystery customers

    A strictly trained investigator who acts as a customer in a prescribed or specified time and evaluates a series of questions designed in advance one by one.

  • Industry research

    Industry status and prospect survey，Mainstream enterprise research, policy research and consulting.

  • Customer satisfaction research

    Customer satisfaction is a barometer of enterprise health changes. Track and evaluate the change of customer satisfaction, let the enterprise adjust the operation strategy in time, and effectively track and improve customer satisfaction.

  • Consumer research

    ● Research on consumption, use and after-sale behavior
    ● Customer value research
    ● Customer segmentation research

Service advantages

The consumer goods industry, especially affected by the digital transformation, has experienced unprecedented pace of change. The influence of global consumers is stronger than ever, so the consumer oriented enterprises must actively respond to this change which urges the consumer oriented enterprises to actively respond to this change.
Our consultants have a deep industry background and are always at the forefront of change. They make full use of their experience and ability to assess the competence and cultural fit of board members, chief executives and functional executives in the following areas.

Hot research topic

E-commerce monitoring and verification:
E-commerce channel sales monitoring, e-commerce channel price monitoring, e-commerce channel volume and promotion monitoring.
New product and user demand research:
Big data and public opinion monitoring pulse users, consumer demand trend.