Case Study

China's wedding industry market research
Customers
A Japanese wedding planning company

Background
In recent years, Japan's weddings held decreased in the number and size and it is expected that the Japanese market will face a very harsh situation. On the contrary, China's wedding market is in bright condition. In order to enter the Chinese market, it is necessary to know Chinese wedding market information.

Target
China’s wedding industry

Content
1. Overview of China's wedding industry market
1) Number of China's weddings and wedding banquets
2) Number of weddings and wedding banquets held in the hotels
3) Number of weddings and wedding banquets in Shanghai
4) The marriageable age and population and its proportion in China and Shanghai
5) Proportion of the wealthy class in marriageable age population in China and Shanghai
6) The cost of a common wedding ceremony and included items in China
7) The cost of a common wedding ceremony and included items in Shanghai

2. Overview of major wedding companies in China
1) Overview of the company
a) Company name, address, contact information
b) Registered capital, the shareholders
c) Number of employees, organizational structure
d) The sales volume and main sales region
2) Service content
a) Main service and price
b) Sales proportion of main products
c) Main customers and sales channel
d) Promotion method and promotion costs

Achievement
The client have a comprehensive understanding of China wedding market situation

China's low-voltage electrical appliance industry research
Customers
a large foreign invested low-voltage electrical appliance manufacturing enterprises

Background
What’s happening in China as a new market of low-voltage electrical appliance?
What’s the achievement and strategy of the major low-voltage electrical appliance
manufacturing enterprises in China?
What’s the target customer and method of the market in China?

Target
China's low-voltage electrical appliance industry

Content
1. Overview of China’s low-voltage electrical appliance industry
1) the composition of low-voltage electrical appliance market
2) market size changes of China’s low-voltage electrical appliance market（2008-2011）
2. Current situation and future predictions of China’s low-voltage electrical appliance industry
1) the current situation of China’s low-voltage electrical appliance market(number, sum)
2) the production and sales of 20 major low-voltage electrical appliance manufacturing enterprises between 2009-2011
3) prediction of the production and sales of 20 major low-voltage appliance manufacturing enterprises in 3 years
3. competition status analysis of China’s low-voltage electrical appliance industry
1) The status of the enterprise in the industry (including the overview of about 20 major production enterprise)
2) Analysis of current situation of TOP10 low-voltage electrical appliance manufacturing enterprises
a) tendencies and competition status of TOP10 low-voltage electrical appliance manufacturing enterprises
b) the market shares of the TOP10 low-voltage electrical appliance manufacturing enterprises
3) Future product and strategy of TOP10 low-voltage electrical appliance manufacturing enterprises

Achievement
Understand the market scale of low-voltage electrical appliance industry in China, the main information about the main competitors, the main sales targets of low-voltage electrical appliance and the future development trends.

Background
Correctly grasp the actual operation status of competitors to give an inspiration to
customer company strategy

Target
A machinery enterprise in Europe or U.S

Content
(1) Enterprise basic information, financial situation
(2) Production base, the production status of the machine tool
(3) Research and development situation, person in charge, patent, trademark, patent analysis
(4) The latest product launch plan, expected sales price, promotion strategy
(5) Sales channels, main dealer shops and its policies
(6) Sales region and sales number in each region, main customers, sales strategy

Achievement
Through the research, our client understand the product, price, channel, promotion, production, research and development and other information of their competitor, and know the future development trend and dynamic.

Background
Correctly grasp the actual operation status of competitors to give an inspiration to
customer company strategy

Target
A machinery enterprise in Europe or U.S

Content
(1) Enterprise basic information, financial situation
(2) Production base, the production status of the machine tool
(3) Research and development situation, person in charge, patent, trademark, patent analysis
(4) The latest product launch plan, expected sales price, promotion strategy
(5) Sales channels, main dealer shops and its policies
(6) Sales region and sales number in each region, main customers, sales strategy

Achievement
Through the research, our client understand the product, price, channel, promotion, production, research and development and other information of their competitor, and know the future development trend and dynamic.