Case Study

Agency Functions

Background
KITO, a well-known Japanese hoisting equipment brand, wants to sell its hoisting equipment in China. Since its establishment in 1932, KITO has been engaged in the production and sales of electric hoist, manual hoist and crane.

Solution
RaPid seeks and selects dealers for customers, interviews dealers, confirms dealers and holds product description meetings. RaPid provides new channel development services, such as: MRO industry, e-commerce channel. New channels are promoted, such as live broadcast, Tiktok and other short videos. After sales / training, etc.

Exhibition activities

RaPid participated in various exhibitions with customers' products.

Channel construction

RaPid launched channel oriented product knowledge training lecture.


Invitation to the training lecture

Product seminar and safety education

As an authorized agent of KITO, RaPid conducted KITO product seminar and safety education for our end user
"Shanghai Tunnel" (STEC ) which is a large state-owned enterprise.

Product seminar and inspection services

As an authorized agent of KITO, RaPid conducted KITO product seminar and inspection services for our end user
"Shanghai Tunnel" (STEC ) which is a large state-owned enterprise.

Achievement
After RaPid became the authorized agency, we sell 2 million yuan of KITO products every year and have expanded many new channels that KITO didn't own before.

Project responsibilities
1.Responsible for spec-in sales of automation products to Japanese customers (E/U);
2.Responsible for the collection of competitor related intelligence (products / programs, countermeasures / policies, activities / strategies, etc.),
and the formulation of sales strategies and action plans;
3.Cultivate / strengthen customer relationship, control customer demand, organize and coordinate resources, solve customer problems and
improve customer satisfaction;
4.Strengthen cooperation with E/U related parties, highly integrate relevant information/resources, etc., and better follow up and maintain cus
tomers;
5.Visit customers / product PR lectures regularly to learn about customers, project status and product proposals, etc

Maintaining Japanese customers in China instead of customers; on the one hand, exploring the potential needs of customers (before, during and after sales) in daily tour visits; timely submit tour reports, so as to provide customers with convenient and fast services; holding technical seminars or conferences related to customers' products throughout the country on a regular basis to improve the market awareness of products and expand market share.
In the daily visits to customers, holding regular technical seminars, when necessary to support the work of all regions and get high praise from leaders, colleagues, customers.