Case Study

Case：Promote the establishment of a joint venture between a listed state-owned enterprise in an industrial field and a Japanese enterprise.

Background
In 2015, a listed state-owned enterprise focused on expanding new business areas and entrusted RaPid to recommend new business directions to it. RaPid recommended the field of precision reducer to it. At present, there are few domestic suppliers in this field, and the products are high-end products, with huge market potential.

Solution
Provide detailed market analysis report of precision reducer in China and global market
Provide optional methods for the listed state-owned enterprise to carry out this business: acquisition, joint venture, sales agency
Provide a specific partner for the listed state-owned enterprise: a Japanese enterprise which has advanced technology and wants to enter the Chinese market

Achievement
A joint venture between the listed state-owned enterprise and the Japanese enterprise was established in 2017.
The joint venture company is positioned to produce and sell to the middle and high-end market in China.
At present, the joint venture is promoting various landing and market development work, and the Japanese enterprise continues to employ RaPid as its long-term strategic consultant.