Case Study

Case：Help a Japanese multinational company in an industrial field to formulate an online sales strategy

Background
A Japanese multinational company plays a leading role in the domestic material handling market, but 90% of its business is based on the existing offline distributor network. In view of the rapid development of online e-commerce in recent years, and some small competitors expand their sales through online sales, the company is currently considering to develop a systematic online sales strategy, and invited RaPid consulting as a strategic consultant for its online business.

Solution
Comprehensively evaluate the business model, process and sales cost of current online business
Help the Japanese multinational company to formulate a comprehensive online sales strategy, including specific online sales mode (self built platform / third-party platform), product segmentation to be sold, price strategy, online and offline channel conflict resolution and other strategies

Achievement
According to the suggestions of RaPid, the company is gradually implementing the online sales strategy
The online sales performance is estimated to reach 8 million RMB in 2020. (about RMB 2 million in 2019)